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Tackling the Top 15 Digital Challenges

Learn, explore, share and exchange during this fun, fast-paced day with industry-leading speakers on content marketing, search marketing and interactive topics. This year, we asked you to share with us the top digital marketing challenges facing your organization. We’ll tackle these top 15 digital marketing challenges using ideas and real solutions in one action-packed day.

See the Top Challenges Now


1Measurement + Proving ROI

2Driving Web Traffic

3Targeting Effectively Using Big Data

4Using Social Media to Generate Results

5Keeping Up with New Digital Trends

6Generating a High Volume of Leads

7Generating High-Quality Leads

8Branding + Brand Recognition

9Converting Leads to Customers

10Content Creation

11Defining + Understanding Your Audiences

12Generating Public Relations "Buzz"

13Marketing to a Lengthening Sales Cycle

14Lack of Staff, Budget or Time Resources

15Marketing + Sales Alignment


At Interact15, choose from tailored tracks so you can focus on the topics most interesting and relevant to you.


At Interact15, we've got an exceptional lineup of knowledgeable speakers to provide the know-how you need to implement successful campaigns, plans and strategies.

Joe founded the Content Marketing Institute (CMI)—the mecca of content marketing education resources. CMI hosts the largest in-person content marketing event, Content Marketing World and produces Chief Content Officer magazine.

Joe Pulizzi Content Marketing Institute

Nate is the Founder and CEO of NR Media Group. Over the past decade, he’s helped a wide range of brands adopt new strategies and technologies designed to build and execute results-driven content marketing programs.

Nate Riggs NR Media Group

Melinda Bonneville is a User Experience professional and is a Certified Usability Analyst. Melinda helped introduce user experience strategies and processes at AEP. She has worked with clients from a wide variety of industries; marketing, industrial, retail, pharmaceutical and government to name a few.

Melinda Bonneville Certified Usability Analyst

Christina's passion for community inspired her to start Colony Communications ltd to help companies who are eager to uncover new, embrace current, and grow communities of their own to maximize profits, donations and brand loyalty & engagement.

Christina Christian Colony Communications ltd

Dan has been with HubSpot since 2007, leading the recruiting, training, and growth of HubSpot’s sales team. Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.

Dan Tyre HubSpot

Elizabeth Eckels is known for developing and providing best-in-class analytics for clients, efficiently driving data to be high-quality and highly functional, and is a proud member of Team Demystified as part of Web Analytics Demystified, Inc.

Elizabeth Eckels Smalls Analytics, LLC

Matthew is a partner and creative director of CivitasNow with more than 10 years of developing, leading and executing marketing, media and advertising programs for clients in numerous industries along with spearheading community relations and event planning for clients.

Matthew Barnes CivitasNow

Bill is co-founder of Upward Brand Interactions and is the company’s Technology Director. His professional career encompasses website architecture, online marketing, application development, website development and hosting for a range of clients.

Bill Sterzenbach Upward Brand Interactions

Megan is the Senior Director of Digital Strategy at The Ohio State University Wexner Medical Center where she leads a cross-functional team of marketing and IT professionals focused on creating personalized experiences for OSU Medical Center’s key audiences.

Megan Stanley OSU Wexner Medical Center

Drew has been a member of the Upward Search team for 2 years, and is responsible for overseeing many of our franchise and multi-location projects. He specializes in building scalable SEM strategies, measurement planning, and web data analysis.

Drew Goettemoeller Upward Brand Interactions

Jim is a recognized leader in Performance Marketing, with deep experience leveraging CRM, Loyalty, Mobile, & Digital marketing. Jim has taken his proven approach and created Lift - a unique agency focused on helping brands create value through engaging customer experiences.

Jim Thompson Lift LLC

Amy is a Client Strategy Director at Standard Register responsible for the overall vision of the digital marketing side of the business. She also manages a team of client facing marketing managers delivering all aspects of marketing including digital services, email marketing, advertising, direct mail, and strategy.

Amy Peck Client Strategy Director

Tim has a passion for interactive trends and innovative digital marketing tools. At his last role at TimberTech and AZEK, he launched the industry-leading iPad App utilizing augmented reality technology.

Tim Sandlund Wilson Advertising

Alexandra Gonzalez is an account manager at Google, where she works with small and medium-sized businesses that are new to Google's advertising. She helps her clients craft new marketing strategies and improve existing efforts while educating them on the full suite of advertising products.

Alexandra Gonzalez Google

David is the Search Marketing Director at Upward Brand Interactions. He is responsible for developing SEO strategies for clients and oversees all search marketing campaigns, along with providing analysis on web data. He specializes in converting web visits into sales leads. David is certified in Google AdWords.

David Kragel Upward Brand Interactions

John, a co-founder of Upward Brand Interactions, has more than 25 years of marketing leadership experience for top corporations in a range of business and consumer categories. He is responsible for all strategy, brand application, design, site organization, research and visualization aspects.

John Fimiani Upward Brand Interactions

Margery Murphy’s passion for computer science and achieving measurable results inspired her to found Acadia Lead Management Services to help companies strategize best practices for increased sales revenue.

Margery Murphy Acadia Lead Management Services

Tim is a Search Marketing Strategist at Upward Brand Interactions. He works with clients to create and execute SEO and PPC strategies in a variety of fields including education, technology, and industrial manufacturing. Tim is certified in Google AdWords.

Tim Nester Upward Brand Interactions

Bryan is currently the Director of Digital Marketing for Comfort Keepers. An industry veteran, he has helped create digital strategy and marketing programs for all types of organizations. He has an extensive knowledge of email, web, mobile and social.

Bryan Huber Comfort Keepers

During Kip's 14 years with The Scotts Miracle-Gro Company, he's managed digital marketing initiatives including international digital strategy, SEO, email, web, social media, CRM, mobile and e-commerce, and he presents at numerous industry events about the company's online successes.

Kip Edwardson The Scotts Miracle-Gro Company

Mary is PR + Content Marketing Director at Upward. She has been developing exciting and successful public relations and content marketing programs for 10 years for companies around the country. Today, she also leads the Upward Content Marketing and Public Relations team.

Mary Garrick Upward Brand Interactions

Developer and consultant focused on creating user interfaces and user experiences for large-scaling websites. Kevin is also a co-founder of The Columbus Web Group where he actively participates in growing and educating the community around design, development, best practices and standards for the web.

Kevin Mack The Columbus Web Group

Katlin has worked with Upward Brand Interactions as an Interactive Strategist for several years managing interactive projects and initiatives for various clients in fields including, but not limited to, healthcare, education, and manufacturing.

Katlin McNally Upward Brand Interactions

Crystal is an Interactive Director and leads the Upward Brand Interactions team of developers, designers, project managers and support specialists. Her expertise are in marketing-focused web development, including online content, user experience and information design for organizations around the country.

Crystal Olig Upward Brand Interactions

Brian is CEO/Founder of SEEN and has spent his career building and fundraising technology companies and startup communities. The SEEN software platform and services help top consumer brands and agencies build and engage audiences on visual channels like Instagram, Twitter and more.

Brian Zuercher SEEN

Garry Golden is an academically trained Futurist who speaks and consults on issues shaping business and society in the 21st century. His clients have included: AMEX, Disney, Fidelity, Goodyear Tire, and Motorola Solutions, to name a few.

Garry Golden Futurist


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Celebrating Ohio’s Best Interactive Work

After the conference, join leading professionals and industry colleagues to recognize our state’s top creative talent. The Ohio Interactive Awards is an annual juried competition that celebrates Ohio’s best interactive and digital work. To purchase tickets or to learn how to submit an entry visit

  • Excellent, a day well spent! I learned some new things, and came away thinking about others differently. My creative juices were sparked. I also picked up some practical tips I can implement immediately.

  • Smart but not pretentious. High-caliber presenters, in the comfort of a no-hassle location. Well worth it!

  • Awesome event! You pulled in high quality speakers, had a great audience, and made the entire day feel fun, full of networking, and educational. Super job!



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    THURSDAY, APRIL 23, 2015
    9 am - 5 pm | SPRINGFIELD, OHIO
    Hollenbeck-Bayley Conference Center
    275 S Limestone St,
    Springfield, OH 45505

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