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Tackling the Top 15 Digital Challenges

Learn, explore, share and exchange during this fun, fast-paced day with industry-leading speakers on content marketing, search marketing and interactive topics. This year, we asked you to share with us the top digital marketing challenges facing your organization. We’ll tackle these top 15 digital marketing challenges using ideas and real solutions in one action-packed day.

See the Top Challenges Now


1Measurement + Proving ROI

2Driving Web Traffic

3Targeting Effectively Using Big Data

4Using Social Media to Generate Results

5Keeping Up with New Digital Trends

6Generating a High Volume of Leads

7Generating High-Quality Leads

8Branding + Brand Recognition

9Converting Leads to Customers

10Content Creation

11Defining + Understanding Your Audiences

12Generating Public Relations "Buzz"

13Marketing to a Lengthening Sales Cycle

14Lack of Staff, Budget or Time Resources

15Marketing + Sales Alignment


At Interact15, choose from tailored tracks so you can focus on the topics most interesting and relevant to you.


At Interact15, we've got an exceptional lineup of knowledgeable speakers to provide the know-how you need to implement successful campaigns, plans and strategies.

Joe founded the Content Marketing Institute (CMI)—the mecca of content marketing education resources. CMI hosts the largest in-person content marketing event, Content Marketing World and produces Chief Content Officer magazine.

Joe Pulizzi Content Marketing Institute

Nate is the Founder and CEO of NR Media Group. Over the past decade, he’s helped a wide range of brands adopt new strategies and technologies designed to build and execute results-driven content marketing programs.

Nate Riggs NR Media Group

Dan has been with HubSpot since 2007, leading the recruiting, training, and growth of HubSpot’s sales team. Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.

Dan Tyre HubSpot

Elizabeth Eckels is known for developing and providing best-in-class analytics for clients, efficiently driving data to be high-quality and highly functional, and is a proud member of Team Demystified as part of Web Analytics Demystified, Inc.

Elizabeth Eckels Smalls Analytics, LLC

April Wilson leveraged her love of teaching and analytics to create Digital Analytics 101, where she serves as the President and CEO. Her focus is empowering businesses of all sizes to implement best practices in digital marketing, social strategy, and analytics.

April Wilson Digital Analytics 101

Matthew is a partner and creative director of CivitasNow with more than 10 years of developing, leading and executing marketing, media and advertising programs for clients in numerous industries along with spearheading community relations and event planning for clients.

Matthew Barnes CivitasNow

Bill is co-founder of Upward Brand Interactions and is the company’s Technology Director. His professional career encompasses website architecture, online marketing, application development, website development and hosting for a range of clients.

Bill Sterzenbach Upward Brand Interactions

David is the Search Marketing Director at Upward Brand Interactions. He is responsible for developing SEO strategies for clients and oversees all search marketing campaigns, along with providing analysis on web data. He specializes in converting web visits into sales leads. David is certified in Google AdWords.

David Kragel Upward Brand Interactions

John, a co-founder of Upward Brand Interactions, has more than 25 years of marketing leadership experience for top corporations in a range of business and consumer categories. He is responsible for all strategy, brand application, design, site organization, research and visualization aspects.

John Fimiani Upward Brand Interactions

Margery Murphy’s passion for computer science and achieving measurable results inspired her to found Acadia Lead Management Services to help companies strategize best practices for increased sales revenue.

Margery Murphy Acadia Lead Management Services

Mary is PR + Content Marketing Director at Upward. She has been developing exciting and successful public relations and content marketing programs for 10 years for companies around the country. Today, she also leads the Upward Content Marketing and Public Relations team.

Mary Garrick Upward Brand Interactions

Developer and consultant focused on creating user interfaces and user experiences for large-scaling websites. Kevin is also a co-founder of The Columbus Web Group where he actively participates in growing and educating the community around design, development, best practices and standards for the web.

Kevin Mack The Columbus Web Group

Sarah J. Storer is a writer, comedian and storyteller helping businesses joyfully connect with their co-workers and customers through the principles of Improv. Sarah hosts this year's Ohio Interactive Awards ceremony and teaches a workshop on Improvisation in Content Marketing and Social Media.

Sarah J. Storer The Naked RedHead

Crystal is an Interactive Director and leads the Upward Brand Interactions team of developers, designers, project managers and support specialists. Her expertise are in marketing-focused web development, including online content, user experience and information design for organizations around the country.

Crystal Olig Upward Brand Interactions

Brian is CEO/Founder of SEEN and has spent his career building and fundraising technology companies and startup communities. The SEEN software platform and services help top consumer brands and agencies build and engage audiences on visual channels like Instagram, Twitter and more.

Brian Zuercher SEEN

Garry Golden is an academically trained Futurist who speaks and consults on issues shaping business and society in the 21st century. His clients have included: AMEX, Disney, Fidelity, Goodyear Tire, and Motorola Solutions, to name a few.

Garry Golden Futurist

‘TIL MARCH 1, 2015!

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Celebrating Ohio’s Best Interactive Work

After the conference, join leading professionals and industry colleagues to recognize our state’s top creative talent. The Ohio Interactive Awards is an annual juried competition that celebrates Ohio’s best interactive and digital work. To purchase tickets or to learn how to submit an entry visit

  • Excellent, a day well spent! I learned some new things, and came away thinking about others differently. My creative juices were sparked. I also picked up some practical tips I can implement immediately.

  • Smart but not pretentious. High-caliber presenters, in the comfort of a no-hassle location. Well worth it!

  • Awesome event! You pulled in high quality speakers, had a great audience, and made the entire day feel fun, full of networking, and educational. Super job!



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    THURSDAY, APRIL 23, 2015
    9 am - 5 pm | SPRINGFIELD, OHIO
    Hollenbeck-Bayley Conference Center
    275 S Limestone St,
    Springfield, OH 45505

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