JUNE 12 + 13, 2017 | THE OHIO UNION AT THE OHIO STATE UNIVERSITY | COLUMBUS, OH
Interact17 is a fun, fast-paced event designed by and for digital marketers, now with a second day! Day 1 features in-depth, objectives-based workshops with actionable takeaways and advice. Then, on Day 2, you’ll experience a day full of talks and insights on content marketing, social media, search, analytics and all-things-interactive.
Technology is moving at a breakneck speed. As marketers, we're working to stay ahead of the changes. The line between digital and physical interactions is blurring and, to reach your customers, staying on top of all-things-digital is a must. Agility and speed are necessities for marketing teams and organizations when facing the digital blur.
Get Insights 17 Digital Marketing Must-Haves
We’re bringing world-class, industry-leading speakers to Columbus to share insights and actionable information on how to work with the digital blur. Get to know our Interact17 speakers:
Tim Hwang is Public Policy Counsel for Artificial Intelligence at Google and Executive Director at the Gemini Institute, a think tank dedicated to charting the post-Millennial generation and the forces shaping its future. Dubbed “The Busiest Man on the Internet” by Forbes Magazine, he was named as one of their “30 Under 30” for Law & Policy in 2014.
Jeff spent 9 years at Microsoft, primarily as an evangelist for any new development technology he could get his hands on. Today, he works on the Amazon Alexa team helping developers make Alexa even smarter. Jeff has spoken at conferences all over the world, including London, Munich and New York.
As Content Innovation Lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation and strategy for e-books, blogs, and interactive websites.
Adam has over a decade of digital experience grounded in uncovering user and business insights that can drive creation of meaningful products and experiences. His expertise has been leveraged by everyone from startups to global organizations in strategically building brands, content, campaigns, sites, software and apps.
Daniel takes a systemic, strategic approach to solving digital design problems. From warehouse optimization to cars of the future, Daniel illustrates the adaptability of his techniques. At Moment, he has led workshops in tech education and designed products and tools used in retail banking and healthcare.
Scott Mowery has over 17 years of digital marketing experience and has worked at Cleveland Clinic for nearly 10 years. He currently leads site content and design, search engine marketing and web analytics initiatives for clevelandclinic.org, the nation’s second most-visited hospital website. Previously, he was responsible for all paid and organic search engine marketing efforts for American Greetings and OfficeMax.
After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketer Thought Leader of the Year” in 2015, Justine is also informally known as Judge Jordan for her candid, relatable, and actionable advice.
As Director of Marketing at CoverMyMeds, Chrissy leads the team responsible for the strategy and execution of marketing campaigns across all areas of the business. She began her career in agency and has been responsible for growing marketing programs and teams in corporate and high-growth company environments.
A dynamic and enthusiastic leader, Shawn Herring co-founded Torchlite, the SaaS platform that helps you turn your marketing plans into action. Prior to Torchlite, Shawn built and managed the global demand generation team at ExactTarget. His team helped increase return on investment across all marketing channels and was instrumental in ExactTarget becoming one of the fastest growing SaaS companies in the world before being acquired by Salesforce.com.
For the last 14 years, Sudip has worked in digital marketing for Coca-Cola and LexisNexis. Sudip was born and educated in India and Australia where he worked extensively in the global arena in marketing before deciding to move to the US with LexisNexis as Director of Global Web Technology. Sudip is passionate about people and capitalizing on synergies that exist between marketing and the ever changing landscape of technology.
Shay O'Brien is currently the Director of Digital Marketing and Customer Communication Strategies at LasikPlus. Shay has a background in both marketing and operations analysis and uses data from both sides to create a comprehensive email and digital marketing strategy for customer acquisition and engagement.
John specializes in building and positioning brands with fresh ideas and effective strategies that are rooted in thorough research, drive home unique value propositions, and capture market share. One that delivers on its promises, inspires loyalty, and clears a path to future success.
Mary Garrick leads the Upward brand communications team and is responsible for developing and implementing strategic communications initiatives, including content development, content strategy, traditional and social media tactics, new product launches and crisis communications.
David has been with Upward and working within the search marketing space for nearly a decade. David’s experience in managing organic, paid, and digital display campaigns has helped drive millions of dollars in new revenue to the growing list of search marketing clients that Upward supports.
Through Emilie’s twelve years of agency experience, she has developed a holistic understanding of brand architecture and the ever-changing digital landscape. Emilie helps client's to define their brand voice, tone and messaging as well develop paid, owned and earned strategies to connect and engage the target audience with the brand.
Bill oversees all of our interactive services and takes a hands-on approach to ensuring the quality of our clients’ experiences. He knows how to help you generate and convert the quality leads that will grow your business—whatever your business may be. Plus, he’s one of our owners, so he’s got that going for him, too.
Jared, now in his fifth year with Upward, specializes in developing paid and organic search strategy for Industrial Manufacturing clients. He helps clients create goals and achieve positive ROI, optimizing campaigns by leveraging his expertise in Google Tag Manager, Google AdWords & Analytics, as well as call tracking platforms and call handling.
Tena is focused on CX strategy at The Step2 Company. Through 2016, she served as Vice President of Ecommerce at Step2, a manufacturer of toddler toys. She has been there since July of 2009. She has led two website redesigns and the re-organization of her team, putting the end-consumer at the center of their initiatives. Crock is passionate about ecommerce and consumer advocacy.
Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder and Public Speaker with 8+ years leading social media marketing and strategy for global brands including LinkedIn, Save-A-Lot, and Winn-Dixie. Carlos’ work has been featured by or seen in, CNNMoney, Mashable, Inc. Magazine, Social Media Examiner and is a recurring speaker at industry events such as SXSW and Social Media Marketing World.
Excellent, a day well spent! I learned some new things, and came away thinking about others differently. My creative juices were sparked. I also picked up some practical tips I can implement immediately.INTERACT13 CONFERENCE ATTENDEE
Smart but not pretentious. High-caliber presenters, in the comfort of a no-hassle location. Well worth it!INTERACT13 CONFERENCE ATTENDEE
Awesome event! You pulled in high quality speakers, had a great audience, and made the entire day feel fun, full of networking, and educational. Super job!INTERACT14 CONFERENCE ATTENDEE
Monday, June 12 +
June 13, 2017
The Ohio Union at The Ohio State University 1739 N. High Street, Columbus, OH 43210