A World-Class Marketing Conference in Central Ohio

April Dunford is the CEO of Ambient Strategy, where she helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy. April is an angel investor, board member, and advisor to dozens of startups and the author of the upcoming book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”

Andrew and Pete are the content marketing duo who help businesses create shareable content that builds brands people love. They have a YouTube show called Marketing Unboringed, a membership site for small businesses called ATOMIC, and they’ve authored two books, “The Hippo Campus,” and “Content Mavericks.” They have been featured on Social Media Examiner, Entrepreneur on Fire, Convince and Convert, Kim Garst, Inc., and Huffington Post.

Andy Crestodina is a top-rated presenter and keynoter at national conferences. He is a co-founder and the Strategic Director of Orbit Media, an award-winning digital agency in Chicago. Together with the team at Orbit, Andy organizes Content Jam, Chicago's largest content marketing conference. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and has written hundreds of articles on content strategy, search engine optimization, social media and analytics.

Matt Hertig is the CEO and co-founder of Alight Analytics, which helps the nation’s biggest brands and agencies build confidence in the value of their marketing. ChannelMix – Alight’s data aggregation and management platform – has completely transformed multichannel marketing analytics. Before launching Alight, Matt led multichannel marketing strategies and database marketing systems for companies such as AMC Theatres, American Century Investments and Payless ShoeSource.

John Fimiani is partner and brand strategy director at Upward Brand Interactions. He has more than 35 years of experience shaping B2B and consumer brands. John’s energizing and insightful keynotes have received top ratings by Interact conference attendees for six years running.

As Senior Director of Digital Operations, Scott Mowery manages Cleveland Clinic’s site content maintenance, user experience, patient acquisition, SEM and web analytics initiatives. His team has helped drive record online traffic and patient volume, search engine visibility and revenue for the nation’s #2 ranked hospital. Scott has more than 20 years of digital and content marketing experience and previously managed all paid and organic search engine marketing efforts at American Greetings and OfficeMax.