Andrew & Pete
Andrew and Pete are the content marketing duo who help businesses create shareable content that builds brands people love. They have a YouTube show called Marketing Unboringed, a membership site for small businesses called ATOMIC, and they’ve authored two books, “The Hippo Campus,” and “Content Mavericks.” They have been featured on Social Media Examiner, Entrepreneur on Fire, Convince and Convert, Kim Garst, Inc., and Huffington Post.
April Dunford is the CEO of Ambient Strategy, where she helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy. April is an angel investor, board member, and advisor to dozens of startups and the author of the upcoming book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
As Senior Director of Digital Operations, Scott Mowery manages Cleveland Clinic’s site content maintenance, user experience, patient acquisition, SEM and web analytics initiatives. His team has helped drive record online traffic and patient volume, search engine visibility and revenue for the nation’s #2 ranked hospital. Scott has more than 20 years of digital and content marketing experience and previously managed all paid and organic search engine marketing efforts at American Greetings and OfficeMax.
Pam Didner is a marketing consultant, writer, speaker and author of two books: Global Content Marketing and Effective Sales Enablement. Her forte is creating successful global marketing plans that meet local marketing and sales team’s needs. She shares marketing thoughts at pamdidner.com and contributes articles to The Guardian, Huffington Post, Content Marketing Institute, and more. Pam is a highly-rated speaker at Content Marketing World, having spoken every year since the event’s inception.
Nadya Khoja is the Chief Growth Officer at Venngage Infographics. Upon realizing that her decision to pursue a theatre degree would lead to a life of little to no financial growth, Nadya decided to complete a Master’s Degree in Digital Media. She has written for and been featured in publications such as Forbes, The Next Web, Huffington Post, Entrepreneur, Mashable, Wired and CBC News, and consults on growth strategy at thisisnadya.com.
Nicole E. Spears is a senior content strategist at Upward Brand Interactions. She's passionate about translating her clients' mission to resonate with audiences across digital platforms, particularly using social media advertising and community management. She is currently pursuing a master's degree in Emerging Media from Loyola University Maryland.
Robert is an author, strategist and storyteller in Los Angeles. He is also Chief Strategy Officer of the Content Marketing Institute. Robert innovates creative and technical strategies for a wide variety of clientele, including AT&T, The Bill & Melinda Gates Foundation, Petco, and Caterpillar, ADP, Fairchild Semiconductor and KPMG tell their story more effectively using digital content strategies.
Amy is a professional sales copywriter, consultant and speaker from Brighton, United Kingdom. In her keynote, she will teach you to say NO to boring business content. She’s a sought-after copywriter and content-trainer who teaches businesses how to avoid drab business content and instead write copy customers love to read.
Andy Crestodina is a top-rated presenter and keynoter at national conferences. He is a co-founder and the Strategic Director of Orbit Media, an award-winning digital agency in Chicago. Together with the team at Orbit, Andy organizes Content Jam, Chicago's largest content marketing conference. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and has written hundreds of articles on content strategy, search engine optimization, social media and analytics.
Michael Aagaard is generally known as one of the most passionate and enthusiastic people in the CRO industry. Michael is a sought after international keynote speaker and he brings his own special kind of crazy to every stage he gets on. He has worked full time with Conversion Optimization since 2008 and has helped companies all over the world create better experiences for their customers.
Alexa Hubley is the Customer Marketing Strategist at Unbounce. She thrives on building entertaining, winning marketing campaigns that help customers get the absolute most out of Unbounce. When she’s not at work, you can catch Alexa playing soccer or waiting in line for brunch (because some things in life are worth waiting for).
Lisa Pierson is a conversion copywriter and speaker devoted to putting customers first. Her mission is to rid the world of business-centric copy that alienates readers instead of making connections with them.
Matt Hertig is the CEO and co-founder of Alight Analytics, which helps the nation’s biggest brands and agencies build confidence in the value of their marketing. ChannelMix – Alight’s data aggregation and management platform – has completely transformed multichannel marketing analytics. Before launching Alight, Matt led multichannel marketing strategies and database marketing systems for companies such as AMC Theatres, American Century Investments and Payless ShoeSource.
Cara leads branding and marketing operations for Veritiv. In 2014, Veritiv was established after the merger of Unisource Worldwide and xpedx. Within six weeks of selecting the business name, Cara’s team created Veritiv’s logo, visual identity platform and the initial veritivcorp.com, which were revealed publicly and across the company on the day Veritiv went public on the NYSE. With the brand fully deployed, marketing strategies are focused on optimizing digital channels, lead generation and marketing automation.
John Fimiani is partner and brand strategy director at Upward Brand Interactions. He has more than 35 years of experience shaping B2B and consumer brands. John’s energizing and insightful keynotes have received top ratings by Interact conference attendees for six years running.
Crystal Yan is a product and experience design leader focused on empowering organizations to be more customer-centric. Currently, she advises clients in the technology, healthcare, education, and nonprofit sectors as an independent consultant and is a Product Manager and Designer with the United States Digital Service, a startup within the federal government using design and technology to deliver better government services to the American people.
Stephanie Cox is Vice President of Marketing for Lumavate, an Indianapolis-based tech startup, where she's responsible for branding, digital marketing, demand generation, PR, content marketing, and thought leadership. She has previously worked for Project Lead The Way, One Click Ventures, Salesforce, ExactTarget, Ingersoll Rand, August Mack Environmental, and Walker Information. She is the host of Mobile Matters, Lumivate's new podcast.
Adam Deardurff is the UX Practice Manager at Insight Digital Innovation in Columbus, OH, where he helps businesses understand user needs and create experiences that deliver value. From exploring emerging technology to improving core business software, he drives innovation for global brands to startups. He is active in the tech community as a speaker, educator, leader and mentor.
Phil is an experience design director at McKinsey & Company working with a variety of industries to transform and enhance digital businesses and strategies. He is also the founder and organizer of the Speculative Futures meetup in San Francisco and Austin,TX and most recently organized the PRIMER conference. An educator and futurist, his events bring together design futurists from all over the world to teach and speak about strategies for designing for the future and the ethical challenges around emerging technologies.
Morgan is Vice President of Digital Strategy at Mercy Health, responsible for system-wide digital strategy for the largest health care system in the state of Ohio. Over the course of her career, Morgan has led teams in the start-up, software, technology, nonprofit and health care sectors in establishing and implementing enterprise-wide digital strategies.
Sherri Swabb is Director of Marketing at Yaskawa Motoman. She is responsible for developing and executing a clearly defined marketing strategy that supports Yaskawa’s direct, and channel, sales growth objectives in The Americas. Her foundation in finance predisposes her to be focused on providing a strong ROI from marketing investments. This results-oriented leadership style has helped Sherri gain the respect and confidence of the c-suite.
Jordan Link is a lead data analyst at IGS Energy in Dublin, OH. A self-professed Excel nerd, he preaches that analytics should be exciting and actionable, not boring and predictable. Jordan has a background in marketing with expertise in both online and offline data analytics.
Greg Weyman is vice president of marketing & ecommerce for Cincinnati-based Basco Shower Enclosures. In this role, he led the shift from traditional to digital marketing by launching the Basco e-commerce division in 2015. Since then, the company has partnered with six of the top ten e-commerce sites, experienced triple digit annual growth rates and transformed e-commerce into a formidable, multi-million dollar sales channel. Prior to Basco, Greg spent over 15 years with various marketing agencies, most recently serving as Senior Director of Strategy & Planning with New York-based Eric Mower & Associates.
Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life. You can find out more about Val at www.valgeisler.com or follow her on Twitter at @lovevalgeisler.
Nathan Vega is VP, Product and Business Development at Columbus Collaboratory, bringing to market products and services in cybersecurity and analytics. Nathan started his career at IBM where he built skills and took on a wide variety of roles over 15 years. Before leaving IBM, Nathan was an Offering manager working on IBM’s cloud platform, Bluemix, where he successfully brought Watson to market as a set of APIs.
Phillip Keefe is responsible for product strategy and innovation at Claritas. Previously, he was director of research and development at Nielsen Catalina Solutions where he lead the development of several products, including In-Flight Optimization, Trial Builder and Cross-Media Measurement. Phillip has ten years of experience in advertising research, and prior to his professional career had graduated from Indiana University with degrees in marketing and economics.
Russ is Sr. Manager, Digital at Claritas where he leads their digital team in media channel business development, helping companies find their best customers. Russ started his career at Nielsen Catalina Solutions (NCS) where he leveraged his analytical and technical roles to eventually assume the position as company head in new mobile channel business development. After NCS, Russ worked for Quotient Technology as their head product marketer for new media and analytics solutions.
Bill is co-founder of Upward Brand Interactions and is the company’s Technology Director. His professional career encompasses website architecture, online marketing, application development, website development and hosting for a range of clients. With more than 20 years of IT leadership experience and 15 years of web technology experience, Bill is a recognized expert in search marketing and Search Engine Optimization.
Stuart Crane is a software entrepreneur and the founder/CEO of Voice Metrics. He began his career in 1986 working at Battelle in Columbus, specializing in database management and software development. In 1993 he co-founded CPR+, which became the leading enterprise system to the Specialty Pharmacy industry. After selling that business in 2013, Stuart has been building voice apps on Amazon Alexa and Google Assistant.
Melissa Bailey-Harris is a multi-faceted marketing leader who has spent over 17 years developing and leading digital experiences for companies. She is currently the Assistant Vice President, Strategic Marketing Communications at The Ohio State University. A technologist at heart, she thrives on inspiring innovation and creative solution building.
Jerry is a Digital Marketing Manager for Kroger. He builds integrated marketing campaigns that drive top line growth. Currently, he's growing ecommerce revenue for Kroger, the nation's largest grocery retailer with $115B in annual revenue and 2778 US location. In June, he'll receive his MBA from Kellogg Northwestern. Talk to him about ecommerce, the retail industry, or pizza.
Eric is a marketing leader with 25 years of consumer and B2B experience spanning broadcast, digital and print media as well as e-commerce enterprises. He is currently VP of Marketing for Newsy, the next-generation national news network that is part of The E.W. Scripps Company. Previously, Eric was Senior Director of Digital Strategy for Rockfish Digital where he developed strategic marketing programs for Fortune 100 clients including Procter & Gamble, PepsiCo, The Kroger Company, and UnitedHealth Group. Eric has also held senior-level marketing positions at Meredith Corporation, Epsilon Abacus, F+W Media, and New Track Media.
Crystal is Director of Digital & Media Channels at Lessing-Flynn. She has spent her entire career working with all things digital, including websites, apps, augmented reality and more. When she’s not collaborating with our LF strategists and clients to build measurable digital marketing programs, she’s nerding out on the latest user experience trends and new ways to capture leads and prove ROI using digital tools.
Mary Garrick leads brand practices at Upward Brand Interactions. In her role, she combines creative forces with behavioral- and evidence-based analysis to bring her clients closer to their customers and bring the right customers to her clients. She speaks about audience research and persona development at marketing events across the country.
Leah McDougald is a quantitative researcher and strategist from Columbus, Ohio. With 15 years of design research experience and a background in Sociology, she helps her customers unite inclusive research efforts with business strategy initiatives. Leah is a seasoned presenter and has spoken at SXSW, mentored local startups and guest lectured at schools including AC4D and The Ohio State University.
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