Latest Episode

Latest Episode

Episode 15 25:43

Diebold Nixdorf and Post-Merger Rebranding: Featuring Devon Watson, Chief Marketing Officer

Your company has just acquired or merged with another, and now it’s time to rebrand. How do you ensure buy-in from the C-suite to the mailroom? Devon Watson, Chief Marketing Officer for global fintech hardware and software provider Diebold Nixdorf takes us through the dos and don’ts of rebranding after a merger.

 

Diebold Nixdorf: https://www.dieboldnixdorf.com/en-us

 

DN on LinkedIn: https://www.linkedin.com/company/diebold/

 

DN on Twitter: https://twitter.com/DieboldNixdorf

 

Commerce Now podcast: http://commercenow.libsyn.com/

 

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Elevate Your Brand: https://www.goupward.com/

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Episode 14 22:25 Details

The Cleveland Cavaliers and Championship Design: Featuring Kevin Johnson, Senior Art Director

Episode 14 | Duration 22:25

Building an enduring brand for a professional sports franchise, especially when that franchise is closely associated with the league’s greatest player, is no easy task. Kevin Johnson, Senior Art Director for the Cleveland Cavaliers, talks about branding and art direction through four years of NBA Finals, including the 2016 Championship season, and making a branding pivot after the departure of an iconic, star player.

 

Be The Fight: https://www.nba.com/cavaliers/

Cavaliers Branding & Design: http://kjdesignsthings.com   

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Elevate Your Brand: https://www.goupward.com/

Episode 13 22:58 Details

White Castle Systems and Marketing Agility: Featuring Kim Bartley, Vice President of Marketing and Site Development

Episode 13 | Duration 22:58

Building a cult following for America’s oldest quick service restaurant chain requires customer-focused nimble marketing. Kim Bartley, Vice President of Marketing " Site Development for White Castle, explains how the iconic brand has done just that.

Get Your Crave On! https://www.whitecastle.com/

Visit the Cravers Hall of Fame: https://www.whitecastle.com/craver-nation/craver-hall-of-fame

Find More Episodes: https://www.interactohio.com/podcast.html

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Grab Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

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Episode 12 24:33 Details

Newsy and Marketer Reinvention: Featuring Eric Svenson, Vice President of Marketing

Episode 12 | Duration 24:33

Moving up the ladder in the fast-changing world of marketing isn’t always easy. Eric Svenson, Vice President of Marketing at Newsy, an E.W. Scripps company, offers insights on staying nimble while pursuing a marketing career.

 

Be Informed, Not Influenced: https://www.newsy.com/

Find More Episodes: https://www.interactohio.com/podcast.html

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Buy Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 11 24 Details

Honeywell Aerospace and Search Marketing: Featuring Carrie Sinclair, Director of Global Communication Services

Episode 11 | Duration 24

When your company’s marketing is focused on both B2B and B2G, you better make sure your SEO game is solid. Carrie Sinclair, Director of Global Communication Services for Honeywell Aerospace, takes us through the ins and outs of search marketing.

 

Honeywell Aerospace: https://aerospace.honeywell.com/en

Connect with Carrie Sinclair: https://www.linkedin.com/in/carriesinclair/

Find More Episodes: https://www.interactohio.com/podcast.html

Discover the Interact Conference: https://www.interactohio.com/#sec-id-2

Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 10 21:58 Details

Formica Corp. and Positioning a Brand for a Marketing Pivot: Featuring Amy Falls Gath, Vice President of North American Marketing

Episode 10 | Duration 21:58

Large companies and legacy brands aren’t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.

Discover Formica: https://www.formica.com/en-us

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 9 29:07 Details

Pure Romance and Lean Marketing: Featuring Sean Lee, Vice President of Digital Marketing

Episode 9 | Duration 29:07

Running a lean marketing program can be challenging, especially when your products can’t be marketed on traditional channels. Sean Lee, Vice President of Digital Marketing at Pure Romance, offers successful lean marketing strategies and tactics.

Spice Things Up: https://www.pureromance.com/home

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 8 17:85 Details

Thor Industries and the Challenges of Rebranding: Featuring James Rigney, Director of Marketing

Episode 8 | Duration 17:85

Repositioning a well-established brand comes with a unique set of challenges. James Rigney has done it for Converse, Red Bull and GrubHub. Now he leads marketing for Thor Industries, the world’s largest manufacturer of RVs, including Airtstream.

 

Go Everywhere. Stay Anywhere: https://www.thorindustries.com/

Love What You Eat: https://www.grubhub.com/

Get Your Wings: https://www.redbull.com/us-en/

Choose Your Icon: https://www.converse.com/

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 7 26:48 Details

TSC Apparel and Digital Transformation: Featuring Ryan Pearson, Director of Digital Marketing

Episode 7 | Duration 26:48

From chatbots to analytics, marketers have many tools to choose from when building a digital-focused program. In this episode, Ryan Pearson, Director of Digital Marketing, talks about the tools TSC Apparel uses in its B2B and B2C marketing programs.

TSC Apparel: https://www.tscapparel.com/

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 6 25:12 Details

Motorola Solutions and Marketing Analytics: Featuring Tony Condi, Senior Director of Integrated Marketing Communications

Episode 6 | Duration 25:12

If you really want to unlock the potential of your marketing programs, compiling, interpreting and executing on data is key. In this episode, Tony Condi, Senior Director of Integrated Marketing Communications at Motorola Solutions, talks data analytics.

Motorola Solutions: https://www.motorolasolutions.com/en_us.html

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 5 24:12 Details

Great Lakes Science Center and Destination Marketing: Featuring Jacquie Chakirelis, Director of Marketing

Episode 5 | Duration 24:12

When it comes to destination marketing, content is king. But how do you get the right team in place to build a successful content marketing program? In this episode, we talk with Jacquie Chakirelis, Director of Marketing at the Great Lakes Science Center.

Be Curious: http://greatscience.com/

Find More Episodes: https://www.interactohio.com/podcast.html

Discover the Interact Conference: https://www.interactohio.com/#sec-id-2

Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 4 21:53 Details

Emerson Electric and Thought Leadership: Featuring David Hules, Director of Marketing

Episode 4 | Duration 21:53

How are you promoting your company’s thought leadership to current and potential customers? Is that expertise translating into leads? In this episode, we talk with David Hules, Director of Marketing for Emerson Commercial and Residential Solutions.

 

AC & Heating Connect: https://www.ac-heatingconnect.com/

Emerson Electric: https://www.emerson.com/en-us

Find More Episodes: https://www.interactohio.com/podcast.html

Discover the Interact Conference: https://www.interactohio.com/#sec-id-2

Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 3 23:27 Details

University of Cincinnati and Gen Z's Long Customer Journey: Featuring Mae Hanna, Assistant Dean of Marketing

Episode 3 | Duration 23:27

Think your Gen Z print and email marketing campaigns are effective? You may want to think again. In this episode we talk with Mae Hanna, Assistant Dean of Marketing at the University of Cincinnati, about Gen Z and shifts in generational marketing.

 

UC Clermont: https://ucclermont.edu/

Find More Episodes: https://www.interactohio.com/podcast.html

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Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

Episode 2 24:5 Details

McGraw-Hill Education and Enterprise-Scale Social Media: Featuring Mark Merz, Director of Digital Communications

Episode 2 | Duration 24:5

You have 5,000 global employees tweeting, posting, linking and gram-ing at any given moment - how do you deal? Mark Merz, director of digital communications for McGraw-Hill Education, explains the ins and outs of social media at enterprise-scale, how to get staff involved and how to avoid the nightmare scenario.

 

McGraw-Hill Education: https://www.mheducation.com/

Find More Episodes: https://www.interactohio.com/podcast.html

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Elevate Your Brand: https://www.goupward.com/

Episode 1 22:75 Details

Divisions Maintenance Group and Building a Content Marketing Team: Featuring Denianne Gardner, Director of Marketing & Communications

Episode 1 | Duration 22:75

Host Bill Sterzenbach talks with marketing leaders about the challenges of building a marketing team, finding outside resources that mesh with your internal teams, and how A.I. and new marketing tech will change how we work.

 

Divisions Maintenance Group: http://www.divisionsinc.com

Find More Episodes: https://www.interactohio.com/podcast.html

Discover the Interact Conference: https://www.interactohio.com/#sec-id-2

Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507

Elevate Your Brand: https://www.goupward.com/

The Hosts

Mark Goodwin

After two-plus decades in agency and corporate marketing, Mark knows the challenges facing modern brands and asks the questions that future-forward marketers need answered.

Allison Thayer

Allison Thayer

A career content marketer and brand strategist, Allison talks with our guests about the personal and professional experiences that shape how they work for the wins and learn from the losses.

Episode 15

Diebold Nixdorf and Post-Merger Rebranding: Featuring Devon Watson, Chief Marketing Officer

Episode 14

The Cleveland Cavaliers and Championship Design: Featuring Kevin Johnson, Senior Art Director

Episode 13

White Castle Systems and Marketing Agility: Featuring Kim Bartley, Vice President of Marketing and Site Development

Episode 12

Newsy and Marketer Reinvention: Featuring Eric Svenson, Vice President of Marketing

Episode 11

Honeywell Aerospace and Search Marketing: Featuring Carrie Sinclair, Director of Global Communication Services

Episode 10

Formica Corp. and Positioning a Brand for a Marketing Pivot: Featuring Amy Falls Gath, Vice President of North American Marketing

Episode 9

Pure Romance and Lean Marketing: Featuring Sean Lee, Vice President of Digital Marketing

Episode 8

Thor Industries and the Challenges of Rebranding: Featuring James Rigney, Director of Marketing

Episode 7

TSC Apparel and Digital Transformation: Featuring Ryan Pearson, Director of Digital Marketing

Episode 6

Motorola Solutions and Marketing Analytics: Featuring Tony Condi, Senior Director of Integrated Marketing Communications

Episode 5

Great Lakes Science Center and Destination Marketing: Featuring Jacquie Chakirelis, Director of Marketing

Episode 4

Emerson Electric and Thought Leadership: Featuring David Hules, Director of Marketing

Episode 3

University of Cincinnati and Gen Z's Long Customer Journey: Featuring Mae Hanna, Assistant Dean of Marketing

Episode 2

McGraw-Hill Education and Enterprise-Scale Social Media: Featuring Mark Merz, Director of Digital Communications

Episode 1

Divisions Maintenance Group and Building a Content Marketing Team: Featuring Denianne Gardner, Director of Marketing & Communications