Will is the founder of TriggerPoint, which helps today’s largest brands understand and change consumer behavior through Behavioral Research and Design. He’s the author of the bestselling book “Marketing to MindStates: The Practical Field Guide to Applying Behavioral Design to Marketing” and also a 2-time winner of the EXPLOR Award for behavioral science research innovation.
Learn how “Mindstate Marketing” is being adopted by today’s largest brands to drive their marketing strategy and execution.
Will Leach, author of the best-selling book “Marketing to Mindstates” has developed a science-based approach to content development proven to increase the psychological effectiveness of your marketing.
In his keynote he will introduce us to the Mindstate Marketing Model and show how content built upon a customer’s subconscious “mindstate” can significantly increase visual breakthrough, emotional engagement and psychological persuasion.
MONDAY MAY 18, 2:00 - 2:50 PM
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