Chris Askew is the founder of TILT!, a marketing & branding agency and the host of TAG!, a sales & marketing podcast. Chris is passionate about sales enablement. He coaches businesses on how they can build their bottom line by getting their sales & marketing teams on the same page. Chris is an avid learner and he loves photography. You can usually find him with a book or a camera in his hand.
This is what my entire podcast is all about. All too often, organizations find that they have a marketing function inside Sales, and a sales function inside Marketing. In this talk I cover tangible ways on how integrate these two teams. I cover causes of friction between the teams, how to overcome them and the four different relationship the two teams have together and tactics on how they can become truly aligned and integrated.
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