Agenda

An in-progress agenda for interact19 is below. The first day of the conference will consist of optional workshops for those who would like to get everything they can from the conference. The second day of the conference will contain major keynotes and breakout sessions. The agenda is updated regularly, so check back often.
 

Download Full Agenda
 

Day 1

WORKSHOP DAY (optional) | TUESDAY, APRIL 9, 9:00 AM – 3:00 PM

Join us the day before the main conference for small-group workshops led by our interact19 keynotes, breakout speakers and other industry experts. Each objective-based workshop track will feature unique sessions throughout the day, focusing on different elements and tactics that tie back to the bigger objective you choose. You'll leave equipped with insights, actionable advice and guidance to update your digital marketing campaigns.

Choose one workshop track from the options below. Each track is limited to 30 participants:

  • Sales and Marketing Alignment
  • Strategy
  • Social Media
  • Analytics
Track 1:

Sales and Marketing Alignment

Pam Didner, Relentless Pursuit
Sales and Marketing Alignment As Easy As 1-2-3
Track 2:

Strategy

John Fimiani, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
How to Build a Customer-Centric Brand Strategy
Track 3:

Social Media

Mallory Pickard, Digital and Content Strategy Manager at Upward Brand Interactions
Nicole Spears, Senior Content Strategist at Upward Brand Interactions
How to Convert, Test and Learn with Social Media Marketing
Track 4

Analytics

Matt Hertig, CEO and Co-Founder at Alight Analytics
How to Build a Measurement, Reporting and Data Strategy
 

Day 2

MAIN CONFERENCE DAY | WEDNESDAY, APRIL 10, 9:00 AM – 4:30 PM

8:30 AM – 9:00 AM

Registration

9:00 AM – 10:00 AM

Opening + Morning Keynote: Be Mighty

John Fimiani, Interact Conference Founder, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
10:05 AM – 11:00 AM

Keynote: The 1% Content Strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of content programs

Andy Crestodina, Co-Founder + Strategic Director at Orbit Media
11:10 AM – 12:00 PM

Breakout Sessions

Choose from multiple breakout sessions to attend during this hour. Perspective sessions feature a digital marketing leader who will share practical insights taken straight from their businesses.
 

BREAKOUT: Building a Unified Marketing Technology Strategy Across Your Organization

Scott Mowery, Senior Director of Digital Operations at Cleveland Clinic
 

BREAKOUT: Analytics: End the Data Death March

Matt Hertig, CEO and Co-Founder at Alight Analytics
 

BREAKOUT: Growth by Content: Driving Massive Traffic Without a Big Budget

Nadya Khoja, Chief Growth Officer at Venngage
 

BREAKOUT: Informing Strategy, Inspiring Design

Leah McDougald, Principal at McDougald Research
 
12:00 PM – 1:20 PM

Luncheon Keynote: Product and Market Positioning: Using Context to Stand Out in Noisy Markets

April Dunford, CEO at Ambient Strategy
1:30 PM – 2:20 PM

Breakout Sessions

Choose from multiple breakout sessions to attend during this hour. Perspective sessions feature a digital marketing leader who will share practical insights taken straight from their businesses.
 

BREAKOUT: Audience Research: How to Build Data-Driven Personas You’ll Actually Use

Mary Garrick, Vice President of Brand + Creative at Upward Brand Interactions
 

BREAKOUT: The Future of Voice and Its Impact on Content

Adam Deardurff, UX Practice Manager at Insight Digital Innovation
 

BREAKOUT: It's Time to Think Differently About Mobile

Stephanie Cox, Vice President of Marketing at Lumavate
 

BREAKOUT: Creating a Killer Team

Steven Hileman, Vice President of Marketing and Customer Experience at TH2
 
2:20 PM – 2:40 PM

Afternoon Break

2:40 PM – 3:30 pm

Keynote: Five Hot Digital Marketing Trends and How They Impact You

Pam Didner, Marketing Consultant, Speaker and Author at Relentless Pursuit
3:35 PM – 4:25 PM

Closing Keynote: How to Be Remarkable: The Unusual Yet Proven Path to Marketing Success

Andrew & Pete, Content Marketing Duo and Authors at Marketing Unboringed
 
*Agenda subject to change.
 
 

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