Agenda

An in-progress agenda is below. The first day of the conference will consist of optional workshops for those who would like to get everything they can from the conference. The second day of the conference will contain major keynotes and breakout sessions. The agenda is updated regularly, so check back often.

Day 1

WORKSHOP DAY (optional) | TUESDAY, APRIL 9, 9:00 AM – 3:00 PM

Join us the day before the main conference for small-group workshops – in-depth digital marketing classes led by our interact19 keynotes, breakout speakers and other industry experts. Each objective-based workshop track will feature unique sessions throughout the day, focusing on different elements and tactics that tie back to the bigger objective you choose. You’ll leave equipped with insights, actionable advice and guidance to update your digital marketing campaigns.

Choose one workshop track from the following options below. Each track is limited to 30 participants:

  • Sales and Marketing Alignment
  • Strategy
  • Social Media
  • Analytics
Track 1:

Sales and Marketing Alignment

Pam Didner, Relentless Pursuit
Sales and Marketing Alignment As Easy As 1-2-3
Track 2:

Strategy

John Fimiani, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
Track 3:

Social Media

Mallory Pickard, Digital and Content Strategy Manager at Upward Brand Interactions
Nicole Spears, Senior Content Strategist at Upward Brand Interactions
Track 4

Analytics

Matt Hertig, CEO and Co-Founder at Alight Analytics
How to Build a Measurement, Reporting and Data Strategy

Day 2

MAIN CONFERENCE DAY | WEDNESDAY, APRIL 10, 9:00 AM – 4:30 PM

8:30 AM – 9:00 AM

Registration

9:00 AM – 10:00 AM

Opening + Morning Keynote: Marketing + Brand Strategy

John Fimiani, Interact Conference Founder, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
10:05 AM – 11:00 AM

Keynote: The 1% Content Strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of content programs

Andy Crestodina, Co-Founder + Strategic Director at Orbit Media
11:10 AM – 12:00 PM

Breakout and Perspective Sessions

Choose from multiple breakout or perspective sessions to attend during this hour. Perspective sessions feature digital marketing leaders that will share practical insights taken straight from their businesses.
 

BREAKOUT: Building a Unified Marketing Technology Strategy Across Your Organization

Scott Mowery, Senior Director of Digital Operations at Cleveland Clinic
 

BREAKOUT: Analytics: End the Data Death March

Matt Hertig, CEO and Co-Founder at Alight Analytics
 

PERSPECTIVES: TBD

BREAKOUT: Audience Research: How to Build Data-Driven Personas You’ll Actually Use

Mary Garrick, Vice President of Brand + Creative at Upward Brand Interactions
 
12:00 PM – 1:20 PM

Luncheon Keynote: Product and Market Positioning: Using Context to Stand Out in Noisy Markets

April Dunford, CEO at Ambient Strategy
1:30 PM – 2:20 PM

Breakout and Perspective Sessions

Choose from multiple breakout or perspective sessions to attend during this hour. Perspective sessions feature digital marketing leaders that will share practical insights taken straight from their businesses.
 

BREAKOUT: Growth by Content: Driving Massive Traffic Without a Big Budget

Nadya Khoja, Chief Growth Officer at Venngage
 

BREAKOUT: The Future of Voice and Its Impact on Content

Adam Deardurff, UX Practice Manager at Insight Digital Innovation
 

PERSPECTIVES: TBD

 

BREAKOUT: It's Time to Think Differently About MobileD

Stephanie Cox, Vice President of Marketing at Lumavate
 
2:20 PM – 2:40 PM

Afternoon Snack Break

2:40 PM – 3:30 pm

Keynote: Five Hot Digital Marketing Trends and How They Impact You

Andrew & Pete, Content Marketing Duo and Authors at Marketing Unboringed
3:35 PM – 4:25 PM

Closing Keynote: Content’s a Beach: How to Create Shareable Content, Beat Algorithms and Create Fans

Andrew & Pete, Content Marketing Duo and Authors at Marketing Unboringed
*Agenda subject to change.
 
 

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