An in-progress agenda is posted below. May be subject to change as additional sessions are added or rescheduled to different time slots. More sessions and speakers are being added daily, so check back often!
WORKSHOP DAY (Optional day) | WEDNESDAY, APRIL 25, 9A-3P
Join us the day before the main conference day for small-group workshops—in-depth digital marketing classes led by our Interact18 keynotes, breakout speakers and other industry experts. Each objective-based workshop will feature three unique sessions throughout the day, focusing on different elements and tactics that tie back to the bigger objective you choose. You’ll leave equipped with insights, actionable advice and guidance to update your digital marketing campaigns as early as the next day.
Choose one small-group digital marketing workshop track from the following options. Each track is limited to 30 participants:
For marketing and company executives, marketing decision makers, practitioners and digital strategists
Engage with our experienced workshop facilitators and fellow marketers to share and get ideas on creating fresh, smart marketing strategies that will carry your business through 2018 and beyond.
For web designers, web developers, graphic designers, graphic artists, UX developers, or anyone who wants insights into the end-user’s interaction with their organization
Do you have a deep understanding into what your users need? Learn more about what your customers want and how to shape your customers’ experiences across all digital touchpoints to increase revenues, increase customer satisfaction and create company advocates by rethinking and improving the digital experience.
CONTENT CREATION AND MANAGEMENT TRACK
For social media, content, email, product, and digital marketers and strategists or anyone who would like to better utilize the power of a successful content program to improve customer engagement
In this fast-paced workshop day, get hands-on practice creating and managing a content strategy that will draw and engage your audience. Learn to make the most of your content across different customer contexts. And take part in inspiring discussions that will give you ideas and motivation to deliver the most effective content to your audience.
ANALYTICS AND ROI TRACK
For anyone who wants more insight into how their website is working, what marketing channels are most effective, and need data about how to improve the website or make strategy decisions based on the data
How do visitors interact with your website? What can we learn about their behavior? But most importantly, why does it matter? Put the data you collect from your digital marketing programs and campaigns to work! Learn more about using analytics and proving ROI.
MAIN CONFERENCE DAY | THURSDAY, APRIL 26, 9A-5P
Opening + Morning Keynote
John Fimiani, Interact Conference Founder, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
Keynote: Saying NO to Boring Business Content
Amy Harrison, Sales Copywriter, Consultant and Speaker in Brighton, United Kingdom
Choose from multiple breakout sessions to attend during this hour.
Shaping Signals: Preparing for the Future through Speculative Design
Phil Balagtas, Experience Design Director, McKinsey & Company, San Francisco
In this session, participants will learn: How speculative design can be used to address important social, cultural ethical issues about the future; How speculative design can be used practically in any business setting; How to use speculative design as a tool for enhancing and expanding your lens in design thinking; See striking and confrontational projects that address real issues that need to be addressed in today’s world
Andy Crestodina, Speaker, Author and Co-Founder/Strategic Director for Orbit Media Studios, Chicago
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working harder for the same results you got last year. It’s time to adapt. To go beyond the obvious. To be more resourceful approach to your content. We’re going to teach you to get more traffic in less time.
- Turn your day-to-day email communication into high ranking articles
- Delegate using tools, outsourcing and virtual assistants
- Collaborate with your sales prospects and referral partners
- Get your older content to rank like champions
- Find the pages on your site that are already ready to rank
Featuring digital marketing leaders from around the region. They will share practical insights taken straight from their businesses. Choose from multiple sessions to attend.
Afternoon Snack Break & Networking
Keynote: Return On Audience - Rebooting Content Marketing & Customer Experience In A Post-Digital World
Robert Rose, Author, Strategist and Storyteller in Los Angeles | Chief Strategy Officer of the Content Marketing Institute
We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long. Well, the truth is – those headlines are mostly true. But they don’t have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity. Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.
Closing Keynote: Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias
Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker in Vancouver, Canada
Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favoring information that confirms your worldview is extremely common human behavior. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this? In this session, we'll learn: the facts about confirmation bias and why it is such a dangerous pitfall for marketers; a framework for becoming aware of and overcoming your own confirmation bias; and hands-on techniques for cutting through the clutter and getting information rather than confirmation.